Tourism Means More

Tourism Means More

Jobs

Visitor spending directly generated nearly 295,000 jobs, making up over 17% of employment in Nevada in 2017.

Tourism Means More

Tourism Means More

Economic Vitality

Visitors directly generated over $23 billion in state GDP, or 14.7% of Nevada’s economy.

Tourism Means More

Tourism Means More

Spending

Visitors to Nevada directly spent $39.7 billion in 2017. This means that $108.7 million was spent every across the state by visitors.

Tourism Means More

Tourism Means More

Heads in Beds

Lodging tax collections in 2018 were over $24.6 million, a new high.

Tourism Means More

Tourism Means More

Visitors

Travel & Tourism is Nevada’s leading economic engine. In 2018, more than 56 million travelers visited Nevada.

Tourism Means More

Tourism Means More

Tax Generation

Room tax revenue increased over 46% from 2011 to 2018.

Tourism Means More

Tourism Means More

Money for General Fund

TravelNevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.

Tourism Means More

Tourism Means More

International Travelers

International visitation to Nevada has increased over 49% from 2007 to 2018.

Tourism Means More

Jobs

Tourism employs nearly 459,000 Nevadans, making up roughly 27% of Nevada’s workforce.

Tourism Means More

Economic Vitality

The GDP impact of travel was $37.3 billion in 2017, or roughly 23.9% of Nevada’s economy.

Tourism Means More

Spending

Visitors to Nevada directly spent $39.7 billion in 2017.

Tourism Means More

Heads in Beds

Total Lodging Taxes collected statewide in FY18 were $886,020,372, an increase of 8.6% from FY17.

Tourism Means More

Visitors

Visitors directly generated over $23 billion in state GDP, or 14.7% of Nevada’s economy.

Tourism Means More

Tax Generation

Room Tax revenue increaded over 46% from 2011 to 2018.

Tourism Means More

Money for General Fund

TravelNevada is one of the only state entities to generate money for the General Fund each year without drawing any money off of it.

Tourism Means More

International Travelers

There were roughly 5.9 million international visitors to Nevada in 2017.

Discover Tourism’s Impact







Tourism In Your Territory

Select a “Territory” on the map to learn how tourism benefits all of Nevada’s regions.

Cowboy Country

Communities benefiting from tourism in Cowboy Country includes Battle Mountain, Carlin, Denio, Elko, Gerlach, Jarbidge, Jackpot, Lamoille, Lovelock, McDermitt, Owyhee, Unionville, Wells, West Wendover, and Winnemucca. Total marketing grants awarded to Cowboy Country for FY19: $324,145.

Reno-Tahoe Territory

Communities benefiting from tourism in Reno-Tahoe include Carson City, Caron Valley (Gardnerville, Genoa, Minden), North Lake Tahoe (including Incline Village and Crystal Bay), South Lake Tahoe (Stateline), Reno, Sparks, Topaz Lake, and Virginia City. Total marketing grants awarded to Reno-Tahoe Territory for FY19: $394,529.

Pony Express Territory

Communities benefiting from tourism in Pony Express Territory include Austin, Baker, Dayton, Ely, Eureka, Fallon, Fernley, McGill and Silver Springs. Total marketing grants awarded to Pony Express Territory for FY19: $444,561.

Nevada Silver Trails

Communities benefiting from tourism in Nevada Silver Trails include Alamo, Amargosa Valley, Ash Springs, Beatty, Belmont, Caliente, Gabbs, Goldfield, Hawthorne, Pahrump, Pioche, Rachel, Rhyolite, Round Mountain, Tonopah, and Yerington. Total marketing grants awarded to Nevada Silver Trails for FY19: $283,540.

Las Vegas Territory

Las Vegas Territory includes Blue Diamond, Boulder City, Cal Nev Ari, Henderson, Indian Springs, Jean/Goodsprings/Primm, Las Vegas, Mesquite, North Las Vegas, Overton and the Moapa Valley, and Searchlight. Total marketing grants awarded to Las Vegas Territory for FY19: $128,100.

Indian Territory

The entire state of Nevada is known as Indian Territory and no wonder. Nevada’s Indian Territory is rich and robust in Western heritage representing 32 active American Indian communities throughout the state. Home to four major American Indian tribes – the Washoe, Northern Paiute, Southern Paiute and Western Shoshone – who all fee a deep connection to the environment and all its gifts, Nevada’s tribes sustained their ethnic identity longer than in other areas because it took longer for Euro-Americans to settle there. Total marketing grants awarded to Indian Territory for FY19: $40,700.

Tourism in Nevada means a thriving economy

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Jobs in 2017

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Travelers Annually

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Tourism Dollars Spent
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TravelNevada serves as Nevada’s chief marketing entity. TravelNevada has achieved proven results in driving tourism throughout Nevada. Providing a series of strategic programs and activities to support the efforts as well as those undertaken by in-state partners, the state has realized increased traveler visits year-over-year through rural grant programs, aggressive marketing and public relations campaigns, comprehensive and interactive social media campaigns and through the development of tools and resources design to attract both domestic and international visitors.
Together we can work to ensure Tourism Means More and continues to.

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