Discover Tourism’s Impact

Tourism In Your Territory

Select a “Territory” on the map to learn how tourism benefits all of Nevada’s regions.

Cowboy Country

Communities benefiting from tourism in Cowboy Country includes Battle Mountain, Carlin, Denio, Elko, Gerlach, Jarbidge, Jackpot, Lamoille, Lovelock, McDermitt, Owyhee, Unionville, Wells, West Wendover and Winnemucca.

Reno-Tahoe Territory

Communities benefiting from tourism in Reno-Tahoe include Carson City, Carson Valley (Gardnerville, Genoa, Minden), North Lake Tahoe (Incline Village and Crystal Bay), South Lake Tahoe (Stateline), Reno, Sparks, Topaz Lake, and Virginia City.

Pony Express Territory

Communities benefiting from tourism in Pony Express Territory include Austin, Baker, Dayton, Ely, Eureka, Fallon, Fernley, McGill and Silver Springs.

Nevada Silver Trails

Communities benefiting from tourism in Nevada Silver Trails include Alamo, Amargosa Valley, Ash Springs, Beatty, Belmont, Caliente, Gabbs, Goldfield, Hawthorne, Pahrump, Pioche, Rachel, Rhyolite, Round Mountain, Tonopah and Yerington.

Las Vegas Territory

Las Vegas Territory includes Blue Diamond, Boulder City, Cal Nev Ari, Henderson, Indian Springs, Jean/Goodsprings/Primm, Las Vegas, Mesquite, North Las Vegas, Overton and the Moapa Valley, and Searchlight.

Indian Territory

The entire state of Nevada is known as Indian Territory, and no wonder. Nevada’s Indian Territory is rich and robust in Western heritage representing 32 active American Indian communities throughout the state. Home to four major American Indian tribes — the Washoe, Northern Paiute, Southern Paiute and Western Shoshone — who all feel a deep connection to the environment and all its gifts, Nevada’s tribes sustained their ethnic identity longer than in other areas because it took longer for Euro-Americans to settle there.

Tourism in Nevada means a thriving economy

It means employing 458,780 Nevadans, about 27% of Nevada’s workforce, offering jobs at all levels of professional growth as well as entrepreneurial opportunities and jobs for retirees.

It means hosting more than 56 million travelers annually who spend an increasing amount of money, reaching a total of $63.7 billion in 2017.

TravelNevada serves as Nevada’s chief marketing entity. TravelNevada has achieved proven results in driving tourism throughout Nevada. Providing a series of strategic programs and activities to support the efforts as well as those undertaken by in-state partners, the state has realized increased traveler visits year-over-year through rural grant programs, aggressive marketing and public relations campaigns, comprehensive and interactive social media campaigns and through the development of tools and resources design to attract both domestic and international visitors.

Together we can work to ensure Tourism Means More and continues to.

Show your support for Tourism in Nevada and stay connected by using the hashtag #nvtourism and following us on Facebook at and on Twitter at @NVTourism.

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