TravelNevada Sales & Industry Partners

The statewide brand, Nevada: A World Within. A State Apart. provides the foundation for all sales programming. Optimizing the brand, ensuring that the brand is communicated in a cohesive and compelling way, via methods and channels that reach target consumers, trade and stakeholder audiences, is how we ensure success for our agency and all of our partners.

While the Nevada brand: A World Within. A State Apart. and the associated “Don’t Fence Me In” tourism brand work well in the U.S., each international market has its own interpretation of the brand. Optimizing the brand in a way that engages consumers and drives purchases is done through a variety of programs and channels.

Key Audiences

The TravelNevada domestic sales effort is targeted to two key audiences: travel trade and consumer, with the lion share of the effort directed at the trade.

Travel Trade

TravelNevada operates a year-round effort designed to sell the state to tour operators, travel agents, wholesalers and receptives who offer product that includes Nevada and/or the western United States. Outreach is conducted through a variety of channels including attending trade shows, hosting in-state FAM trips, and in-person meetings with buyers. Leads from the activities are provided to the statewide industry through the Territories.


TravelNevada maintains a presence at the Travel and Adventure Shows. While the return on investment of consumer shows is not as high as other marketing outreach, attending these shows in key markets offers an opportunity to combine sales outreach with show attendance. While in these major markets: Long Beach, San Francisco Bay Area, Los Angeles (area) and New York, TravelNevada will conduct one-on-one meetings with buyers and primarily those that can help to enhance air service to Nevada.

FAM Tours

TravelNevada hosts immersive in-state familiarization (FAM) tours for members of the travel industry (tour operators, wholesale partners, agents, buyers, et al.) and Press (for members of the media and public relations industries).

International Sales

Learn about TravelNevada’s annual international Sales Missions, as well as our in-market teams in 10 countries around the world.

Contact Us

Teri Laursen
Director, Sales and Industry Partners

David Lusvardi
Sales Manager – Latin America & Australia

Christian Passink
Sales Manager – Europe

Yennifer Reyes Callen
International Sales and Public Relations Specialist

Mary Hummel
Sales & Industry Partners Assistant

Kari Frilot
Rural Programs Manager