Branding Las Vegas, 1941 – 1958: Highlights from the Greeno Collection
The exhibit describes, with artifacts from the recently acquired Richard and Nancy Greeno Collection of Las Vegas memorabilia and photographs from the Museum’s J. Florian Mitchell Collection, how the Las Vegas Strip’s first 13 hotel-casinos branded themselves. These resorts adopted distinctive themes which they expressed in part through colorful logos: a genie, palm trees, and minarets depicted the Dunes’ Middle Eastern theme; the Tropicana’s elaborate fountain hinted at European elegance; while the Stardust’s planet Earth and atomic stars reflected Space-Age modernism. Hotels placed their logos on ashtrays and matchbooks, tableware, thermos bottles, flight bags, souvenirs and giveaways of every description. These items, bought or pilfered by tourists, were carried across the world, spreading the hotel’s advertising and logo image far and wide, and earning Las Vegas the title of Entertainment Capital of the World.
With more than 8,000 items, the Richard and Nancy Greeno Collection of Las Vegas memorabilia is one of the largest such collections in the United States. Representing several decades of collecting, the Greeno Collection includes not only memorabilia and ephemera from all of Las Vegas’ major hotel-casino properties from 1941 to the present, but includes a significant collection of roulette-related artifacts, entertainment memorabilia, and items associated with organized crime.
Les Folies Bergère:
Entertaining Las Vegas One Rhinestone at a Time
An exhibition of Folies Bergère photographs, artwork, and stage costume.
The exhibition explores the beauty, artistry, and extravagance of Vegas’ longest running Parisian cabaret show. Included in the exhibit are rarely seen photographs, artwork, documents, oral and video histories and spectacular stage costumes from the archives at the Las Vegas News Bureau, UNLV Libraries Special Collections and the Nevada State Museum, Las Vegas. The unique exhibition interprets the legacy of the stage show via the personal narratives of those individuals who brought life to Las Vegas’ Folies Bergère.
The exhibition will be on display through August 31st, 2017 and is presented concurrently at:
Nevada State Museum, Las Vegas
Open to the public Tuesday – Sunday, 9 am to 5pm
Las Vegas Convention Center
Free and open to the public Monday through Friday, 8 – 5 p.m.
This exhibition is brought to you by the Las Vegas Convention and Visitor Authority’s Las Vegas News Bureau in partnership with the Nevada State Museum, Las Vegas.